At a time when hoteliers must do more with less, hotels are embracing rapid digitization and automation of products and services to keep up with ever-evolving consumer expectations. The challenges are especially acute in eCommerce as hotels confront major shifts in travel from business to leisure, the ongoing struggle to gain direct bookings, and the ability to target new types of guests in a competitive market with evolving stay preferences.
With advanced personalization and merchandising of the hotel shopping experience, hoteliers can target specific offers to website visitors based on their preferences and behavior. By implementing the right digital tools and tactics, hoteliers can quickly position themselves to drive guest engagement, loyalty, and profitable revenue growth via their direct booking channel.
Join Cendyn on September 21st where you’ll learn:
– How to drive more direct bookings and revenue via your website
– Ways to deliver the most personalized content and offers in the industry
– The impact of leveraging first-party data
– And more…!
Eric leads the creative efforts for Cendyn’s entire client portfolio. He is responsible for ensuring the highest standard of excellence for all creative work across the company’s digital skillsets. Additionally, Eric provides design and strategic guidance for website projects to both internal and external stakeholders. Before joining Cendyn, Eric was the Creative Director for NextGuest Innovations Lab. He was also the Creative Director for Sabre Hospitality Solutions for eight years. Eric has extensive experience leading creative teams working with a variety of national and international hotelier brands including Marriot, Loews, Mandarin Oriental, Fontainebleau, Four Seasons, and Waldorf Astoria. Eric follows the philosophy that good design is obvious, great design is transparent.